A step-by-step guide to starting a photography business

A step-by-step guide to starting a photography business

Are you a keen photographer getting tired of grafting away in a 9-to-5? It could be time to take your hobby to the next level and monetise it, by setting up a photography business selling your images. Being good at taking photos is a great thing, but you will need more than that to take your business off the ground. Doing some research is a smart first step; it will help you obtain everything you need and make sound business decisions. Here is some valuable information for beginners in the photography business:

15 Great Photography Resources You Should be UsingNarrow down your services

What will you offer your clients? There are many reasons why individuals need the services of a photographer. You can take pictures for online business owners, shoots for magazines for their articles and models looking to make a portfolio. You can also accept invitations to shoot weddings, baby showers, and other special events. There are numerous options to choose from, and it is essential to select what suits your interest or what is selling most in your area.

 Build a business plan

Having selected your service range, you need to write a detailed business plan with your budget, marketing strategy, among other crucial business matters. Here, you also need to come up with a reasonable and competitive price for your services.A business plan will come in handy when seeking financial assistance to start.

Decide your business name and structure

Will you have any partners or will you be the only person involved in your business? If you are the only person in your venture and are just starting, a sole proprietorship will work well for you. Sole proprietorships have less starting costs and legal obligations, and you get to be your own boss. However, should you run into debt, all your assets can be claimed to cater to your business debts, so registering a limited liability company is a great idea once your business is off the ground.

Once you decide on your business structure, select a brand name for your venture. Make it something elegant and professional. If you won’t use your name, be sure to check the U.S. Patent and trademark office for similar names. If you are in the clear, file a fictitious name statement with your county clerk.

Launch your business

With a name and structure, you’ll then need to launch your business and ensure that it conforms to state law. Obtain all the requisite licenses then open a business bank account.

Garner your equipment

You may already have the basics; camera, tripod, and lenses, or you’ve been using your mobile tracker free to take photos.However, if you are going to get top dollar from your business, then you may want to upgrade to higher-quality cameras with lenses, props, lighting, and paper to deliver the best possible products to your clients.

Start marketing

Print quality business cards, brochures and launch a professional website with a domain. Also, take advantage of social media, but be sure to obtain your clients’ permission before you post any of their photos online.


With the right attitude and business sense, you can earn a living from your hobby or talent in photography. Here at Blue Horizon Prints we’re always keen to hear from talented photographers with a good portfolio of interesting photos as we are forever expanding our ranges of artwork available for our customers to buy. If you are a skilled photographer with a good collection of unusual photography then please feel free to contact us about adding your artwork to the website for sale.

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